About this site
Paid Signal is a B2B paid media publication covering platform changes on LinkedIn and Meta, AI tools that affect how campaigns run, and the data patterns practitioners actually care about.
Deep Pieces ~ One per week. The unfiltered, full picture on platform changes, emerging features, or meta shifts that actually move the needle in B2B campaigns. Crafted for hands-on marketers focused on generating pipeline, free from agency bias or ad rep spin.
Tactical Notes ~ Short. When something rolls out or breaks, what it means and what to do.
Who writes it
Someone who runs B2B paid media campaigns daily and gathers this research anyway. The publication exists because the research was already happening and the practitioner angle was missing everywhere else.
Who it is for
B2B paid media managers and demand generation marketers at B2B companies. If you manage LinkedIn and Meta spend, care about pipeline over vanity metrics, and want the platform reality without the spin - this is for you.