About this site
Paid Signal is a B2B paid media publication covering platform changes on LinkedIn and Meta, AI tools that affect how campaigns run, and the data patterns practitioners actually care about.
Morning Intel — Weekly brief on platform updates, algorithm changes, and industry moves. Sourced fresh each morning.
Deep Pieces — One per week. The full picture on a platform change, a new feature, or a shift in how B2B campaigns are pricing. Written for someone who already runs campaigns and wants the mechanism, not the headline.
Tactical Notes — Short. When something rolls out or breaks, what it means and what to do.
Who writes it
Someone who runs B2B paid media campaigns daily and gathers this research anyway. The publication exists because the research was already happening and the practitioner angle was missing everywhere else.
Who it is for
B2B paid media managers and growth marketers at B2B tech companies. If you manage LinkedIn and Meta spend, care about pipeline over leads, and want the platform reality before the platform spins it - this is for you.