B2B Paid Media Featured The Media Buyer Is Dead. Here's What the Role Actually Looks Like in 2030. The media buyer isn't dead. But the version of the job most practitioners are currently doing is. Here's the honest picture of what survives and what doesn't.
Meta Ads Meta Advantage+ Leads for B2B: Why CAPI Is the Gate to the Efficiency Gain Meta just made Advantage+ Leads the new default. The efficiency gain is real. But, only if CAPI is set up correctly. Most B2B teams aren't there yet.
Meta Ads Meta Creative Health Metrics B2B Advertisers Need to Check Right Now Meta added three new metrics to Ads Manager. Two are diagnostic. One is actively raising your CPMs right now.
