AI Tools - Paid Signal

B2B Paid Media

ChatGPT Ads Are Live. Here Is What B2B Enterprise Teams Are Actually Paying For.

OpenAI turned on ChatGPT ads with a $200K minimum, CSV-only reporting, and CPMs that price it as a premium channel. Here is what B2B enterprise teams are actually getting and the test worth running.

AI Tools

Manus AI in Meta Ads Manager: What B2B Advertisers Can Actually Do With It

Manus AI landed inside Meta Ads Manager in February 2026. Here are six use cases that work for B2B paid media teams right now and what to prepare for when execution capabilities ship.

B2B Paid Media

The Media Buyer Is Dead. Here's What the Role Actually Looks Like in 2030.

The media buyer isn't dead. But the version of the job most practitioners are currently doing is. Here's the honest picture of what survives and what doesn't.